Hi, I’m Matt Bennett. I’ve sold over 5 million non-fiction books over the last 30+ years, raised millions of dollars for over 20 nonprofits, consulted with thousands of authors, and consistently been referred to as “the Simon Cowell of self-publishing.”

Now I’m on a mission to arm authors with the proven tools and information they need to sell more books and avoid being ripped off by the same empty promises that have been circulating since before I wrote my first book.

Over 70% of people polled in the US say they want to write a book. However, these aspiring authors would be shocked to learn that content is no longer king ! Marketing, execution and distribution trump all other categories when it comes to getting your book in the hands of a massive audience. Want proof? When I was single, with no children, and absolutely no medical training of any kind, I wrote The Maternal Journal…a pregnancy guide that sold over 3 million copies! I was just about the last guy on Earth anyone would pick to write a book on prenatal education, so whatever your topic might be, you have a far better chance of succeeding than I did. When someone tells you how easy it is to sell a truckload of books, they are just trying to get ahold of your credit card. It takes diligent dedication to brand and market a book. It also requires the application of specific strategies and developing steady work habits to increase your odds of succeeding.

Most authors fall short of their sales goals because they have no system nor mentor to guide them. They just don’t know what to do, so they’ll do just about anything they’re told online or in high-priced seminars: build a new website, buy clicks on Facebook, “fake” a bestseller campaign. This prevailing “build it and they will come” philosophy is fatally flawed, almost never yielding the projected results. By now we should all know better.

It doesn’t matter if your book is focused on health, relationships, finance or just about any other nonfiction topic – whether you want to become an international literary superstar, or just promote your business – you need an actual game plan with tested specific steps to take you from where you are to where you want to be.